Medecins du monde - Names not numbers

Aujourd’hui, dans le monde, plus de 50 000 femmes meurent chaque année des suites d’un avortement clandestin.

Le 8 mars, à l’occasion de la journée internationale pour le droit des femmes, BETC Paris a conçu pour Médecins du Monde un dispositif événementiel appelé « Names not Numbers » réalisé avec le studio suédois B-Reel.

Place Stravinsky à Beaubourg, une machine imprimera chaque minute sur des cartes postales le prénom d’une victime d’avortement clandestin.

Le dispositif est surtout relayé dès le 4 mars sur le site

L’opération digitale et événementielle sera également relayée en affichage, presse et bannières web.


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